Last week, it seemed like the recession represented an opportunity for igaming. This came to light from GameAccount reporting considerable growth. As we speculated then, however, that kind of growth couldn’t all be chalked up to a change in the economy. Some of it had to be due to strategic marketing on GameAccount’s part (disclosure: the GameAccount is an Income Access partner).
Well, in a recession, strategic marketing will often mean not just getting a higher return on your marketing investment, but doing so by focusing on tangible results (as opposed to less tangible objective, such as branding). And in last week’s edition of iGaming News, our very own CEO, Nicky Senyard was discussing just how that can apply to online poker operators. In an article called Recession Marketing Strategies for Online Poker Operators, Nicky discussed the recession opportunity for online poker operators to both ramp up their marketing efforts and consolidate their control over their marketing spend. In the article, Nicky covers how poker operators can leverage affiliate marketing to:
- generate a better return on their marketing spend,
- better target & engage online poker players,
- and convert offline players into online ones.
During a recession, there are just as many players/consumers as before, it’s just that their spending habits have changed. What this means is the the balance of supply & demand has shifted, and operators (or any other business) who are quick to respond to that new balance of supply and demand may not only survive an economic downturn, but prosper through it.
Nicky’s article, then, might be worth a look at for igaming entrepreneurs who want to shit their marketing efforts in a more strategic direction. After all, if there are fewer consumer dollars to capture,every dollar you capture gives you that much more of an edge over the competition.
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